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How to Price Your Home in Today's Market

Solution Gate Team · July 23, 2026

A practical guide to setting a competitive list price using comps, condition, and timing.

Pricing a home well is one of the most important decisions a seller makes. Too high and you risk sitting on the market; too low and you may leave money on the table.

Start with recent comparables

Look at similar homes that sold in the last 90 days — same neighbourhood, similar size, age, and condition. Adjust for renovations, lot size, and parking.

Factor in condition and presentation

Buyers pay for move-in readiness. Fresh paint, decluttered rooms, and minor repairs can support a stronger asking price without a full renovation.

Watch the local absorption rate

In a balanced or buyer's market, aggressive pricing often wins more showings. In a hot seller's market, you may have more room to test the top of the range.

A local agent can walk you through live comps and help you choose a strategy that matches your timeline.